3/22/2023 0 Comments Pano2vr mls listingsReal estate 360 photography creates a seamless view of a room by taking multiple images from every angle of the room and stitching them together. Online listings are one of the best ways to present a property for sale or rent without having to physically see it. Additional multimedia elements such as audio, text, or graphic overlays can also be included in virtual tours. Virtual 360° home tours or VR tours (virtual reality) simulate existing properties by using a series of 360° photos or videos. The purpose of 360 degree real estate photography is to combine virtual images of a space to create an immersive and interactive experience that can be viewed on a computer or mobile phone. What exactly is 360 real estate photography? Is there something special about this decade-old service that has suddenly become all the rage, growing in both volume and popularity?ģ60° Real Estate Photography – What is it? We are seeing an exponential increase in 360 virtual tours in real estate listings for the first time now. It is useful in a post-pandemic world, where potential buyers can take a 360-degree virtual tour instead of attending an open house in person. As 360 real estate photography becomes more popular, buyers can see a more complete picture of the homes they may be interested in purchasing. A 360° virtual tour of a property is the newest trend to emerge for real estate agents. One of the best things a real estate agent can do to remain competitive and stand out is to stay up-to-date with the latest technology trends. based) and they have plenty of detailed video tutorials online.Nearly every type of business relies heavily on technology. It also supports a responsive design for mobile devices. Outputs can be HTML, Quicktime VR, MPEG and Flash. It also links to Adobe Photoshop for super quick touch-ups. It integrates with Google Maps, Open Street Map, MapQuest and ArcGIS for correcting geographical points. It has a lot of integrations, including “hot spots” for info boxes, website links, sound, photo and video embeds. The basic version is only $99, but if you want to interconnect multiple spheres, you will need the $500 pro version. Google Tours cannot be used for real estate sales.įor integrated 360 tours (including real estate listings), I like Pan2VR Pro software. I was invited to join after the total views of all my photography on Google Maps passed the 500,000 mark (pano’s and stills combined – but mostly panos). GVT has its own software for organizing the tour images, which is accessible online only to certified shooters. To publish a Google Virtual Tour (GVT), you must be a Trusted Google Photographer. But for the highest resolution and clarity, a DSLR still has the best results. There are two high-end camera’s that are popular for professional use: the Matterport, used by many professional real estate photographers, and the NCTech Iris 360. But if you want to shoot professional Street View Virtual Tours, the resolution is not high enough. The Theta, at around $350, is a good value. For speed of use, a dedicated 360 camera is a good option. If you are shooting a panoramic tour, there can be a lot of moving parts with all the images. When shooting in HDR, this can multiply the photographic equation considerably. But like the smart phone, this requires 24+ shoots per panoramic position (sphere). Stitching can be done with Adobe Lightroom or PTGui software for instance. Use a fish-eye lens and a tripod mount that has a calibrated nodal point. Even with a tripod, utility poles and power lines usually always require touch-ups, as well as the tripod image itself. In fact, it’s nearly impossible to get indoor panorama’s to stitch everything without some parallax error. The closer the object, the more crucial this is. It is best to use a tripod for optimal results, especially with objects that are near. You can also download the images in high resolution to your computer, but touch-ups can’t be reloaded to Street View as far as I can tell. The images can be published public (private by default) and the public ones are counted for the number of views by Google. It automatically stitches them all together for you. Launch the app, and follow the orange circles to shoot a panorama (usually 24 photos). I like the Google Street View application because it integrates with Google Maps. Using a smart phone, there are plenty of programs to choose from. You can use a DSLR camera, a smart phone, or a dedicated 360 camera like the Ricoh Theta or the NCTech Iris 360. There are many options for creating 3D like imagery. Shooting 360º Panoramas with Google Street View:
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